June 30, 2010 - British American Tobacco (BAT) Korea said Monday, June 28th that it will invest 100 billion won ($83.2 million) into its factory situated in the southern city of Sacheon, South Gyeongsang Province, South Gyeongsang Province. BAT Korea will upgrade the factory with the latest high-tech machinery from 2010 to 2011.
BAT Korea funneled 130 billion won to build the Sacheon factory in 2002 and invested further to expand its capacity and facilitate a large warehouse complex.
BAT Korea, carves out about 18 percent of the market as of this April, 2010.
Back on November 30, 2009 we reported that British American Tobacco (BAT) Korea is doing really well because the subsidiary of British American Tobacco here has won the hearts and minds of customers based on tactics tailored to local tastes. (Korea - BAT - winning the hearts and minds of customers based on tactics tailored to local tastes..)In addition, the outfit famous for such brands as Dunhill and Kent will also invest in training its 300 employees in the factory so that they can operate the advanced technology. BAT Korea President Stephan Liechti said the large-sized investment is geared toward ensuring quality to Korean customers on the back of the international giant's technological edge.
Liechti: "Korea is a very important market in the BAT Group, and we are committed to ensuring that our factory continues to produce only the highest quality cigarettes for our Korean consumers. We are leveraging BAT's global expertise to bring cutting-edge technology to our Korean business so we can continue to deliver high quality and innovative products to our customers."
Reference: British tobacco company to invest W100 bil. for factory by Kim Tae-gyu, Staff reporter, Korean Times, 6/28/2010.
South Korea - some related news briefs:
South Korea - a look at KT&G Corporation with 63% of the market..;
South Korea - streets and parks of Seoul City could be designated as non-smoking areas..;
PMI - slide presentation South Korean Cigarette Market..;
South Korea - KT&G forms alliance with Imperial Tobacco Group..;
South Korea - more smokers in 2009 than in 2008..;
South Korea - remote island going smoke-free, car-free and night lights-free..;
South Korea - Stressed-out Koreans smoking more..;
South Korea - to ban smoking in public places from 2011..;
Korea - BAT - winning the hearts and minds of customers based on tactics tailored to local tastes..;
Korea - sets target to reduce smoking 10% in 5-years..;
Korea - stricter regulation of the tobacco industry coming..;
South Korea - tobacco imports surge 396-fold over 10-years..;
Korea - slight increase in men smoking.. ;
South Korea - anti-tobacco campaign - body painting..;
Korea - smoking ban just about everywhere by end of 2009..;
Tobacco marketing in South Korea has been deliberately aimed at girls and young women..;
Korea - smoking rates fall for men and women...