July 15, 2010 - British American Tobacco (BAT) Korea plans to launch KENT Convertibles this week in which the Seoul-based company says consumers will be able to experience two different smoking sensations in a single cigarette.
The product is composed of a two-part, charcoal and cellulose filter with a small liquid-filled flavor capsule. When customers click the filter to release the flavor from the capsule while smoking, they can indulge in a second taste. BAT Korea labels the out-of-the-box technology as the biggest innovation in tobacco since the creation of the filter. The cigarette has 6mg tar content and priced at 2,500 won (2.08 USD) a pack.
"The cutting-edge taste transmission technology of KENT Convertibles now allows consumers to interact with their cigarettes to choose whenever they want to experience a new smoking sensation," BAT Korea's Marketing Executive Director Guy Meldrum said. "KENT's leading role in product technology continues, and the launch
This cigarette reminds us of Camel Crush.. August 25, 2008 - Camel Crush now available throughout the U.S.A..
BAT offers 2-in-1 taste products by Kim Tae-gyu Staff Reporter, The Korea Times, 7/13/2010.
South Korea - some related news briefs:
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South Korea - BAT to further invest in Sacheon factory..;
South Korea - a look at KT&G Corporation with 63% of the market..;
South Korea - streets and parks of Seoul City could be designated as non-smoking areas..;
PMI - slide presentation South Korean Cigarette Market..;
South Korea - KT&G forms alliance with Imperial Tobacco Group..;
South Korea - more smokers in 2009 than in 2008..;
South Korea - remote island going smoke-free, car-free and night lights-free..;
South Korea - Stressed-out Koreans smoking more..;
South Korea - to ban smoking in public places from 2011..;
Korea - BAT - winning the hearts and minds of customers based on tactics tailored to local tastes..;
Korea - sets target to reduce smoking 10% in 5-years..;
Korea - stricter regulation of the tobacco industry coming..;
South Korea - tobacco imports surge 396-fold over 10-years..;
Korea - slight increase in men smoking.. ;
South Korea - anti-tobacco campaign - body painting..;
Korea - smoking ban just about everywhere by end of 2009..;
Tobacco marketing in South Korea has been deliberately aimed at girls and young women..;
Korea - smoking rates fall for men and women...