September 23, 2010 -
We first reported that this new menthol was coming in our C-store update of August 29th.
An advisory committee, established by the Family Smoking Prevention and Tobacco Control Act, signed into law by President Barack Obama in June 2009 is now evaluating data to determine if menthols should be removed for sale like other flavored cigarettes. The recommendation is due in February 2011.
This cigarette will be promoted as having a minty aftertaste. Again the reason is to continue to try to take market share away from Newport. Newport is the No. 1 cigarette brand in the menthol category, owning 36.5 percent of the industry market share. June 30, 2010 -Lorillard - new web site ""Understanding Menthol"..
Here are some specifics:
Click to enlarge..