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November 28, 2010 - In our c-store update of August 29th we first mentioned that Philip Morris Tobacco Co. (PM USA) will be releasing another line extension, a new menthol called Marlboro Menthol Skyline in October 2010.
Another related news brief: September 23, 2010 - Philip Morris USA - bold move - will introduce a new menthol cigarette in October 2010..
Now we have learned that Marlboro Skyline is available nationally, except in Michigan, where PM USA is testing yet another menthol, in a version of its Marlboro Special Blend cigarettes. "It's a test market, and we'll take our learnings from the test market and make decisions from that," Steve Callahan, spokesperson for PM USA, told CSP (Convenience Store/Petroleum) Daily News in an exclusive interview.
Marlboro Skyline Menthol is suppose to have a minty aftertaste.
Again, the reason for this new menthol is to continue to try to take market share away from Newport. Newport is the No. 1 cigarette brand in the menthol category, owning 36.5 percent of the industry market share. June 30, 2010 - Lorillard - new web site ""Understanding Menthol"..
Reference: PM USA Still Mining Menthol Company launches Marlboro Skyline and other test products even as FDA mulls by Linda Abu-Shalback Zid, CSP Daily News, 11/24/2010.