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December 3, 2010 - British American Tobacco (BAT) Korea released "Dunhill Orient" this week as a limited edition. Dunhill is BAT’s primary king-size brand in Asia’s fourth-largest economy.
Korea - BAT - winning the hearts and minds of customers based on tactics tailored to local tastes..
BAT Korea said Wednesday, December 1st that the new product will definitely gain popularity in the market thanks to its expert blending aimed at offering a distinct, subtle aroma featuring a rare oriental blend from the fine leaves grown in the mountainous regions of Greece.
"Dunhill Orient is expected to provide Korean adult smokers with the finest quality tobacco full of an aromatic taste," BAT Korea Marketing Executive Director Guy Meldrum said in a statement. "We hope consumers can truly taste and feel the smooth yet rich flavor while enjoying a moment of indulgence with Dunhill Orient." Dunhill Orient is available in three tar amounts of 6 milligrams, 3 milligrams and 1 milligram at the price of 2,500 won a pack.
British American Tobacco (BAT) Korea released a limited edition menthol product called Dunhill Freeze in July 2009. BAT Korea Managing Director Guy Meldrum said in a press release at that time, "This summer, Dunhill Freeze has been specially designed to offer our consumers a truly cooling experience. "It's a combination of high mentholation and Dunhill's distinctive rich flavor in this new icy pack emits the unique, intense chilling sensation." (BAT Korea Releases New Product, by Kim Tae-gyu Staff Reporter, Korea Times, 6/30/2009.
Reference: Dunhill Orient on sale, firstname.lastname@example.org, Korea Times, 12/1/2010.
South Korea - some related news briefs:
South Korea - stop people from smoking go ahead and triple the price of cigarettes..;
South Korea - Smoking Manner Campaign - promoting cigarette butt-free streets..;
South Korea - in 2007, world's 12th largest cigarette exporter..;
South Korea - study finds higher prices most effective method to discourage smoking..;
South Korea - a new Raison line extension..;
next month enforcement of ban on smoking by taxi drivers..;
South Korea - fines collected for dumping cigarette butts are down.. ;
South Korea - BAT launches new cigarette seems similar to Camel Crush..;
South Korea - rate of male smokers probably higher than any other OECD country..;
South Korea - BAT to further invest in Sacheon factory..;
South Korea - a look at KT&G Corporation with 63% of the market..;
South Korea - streets and parks of Seoul City could be designated as non-smoking areas..;
PMI - slide presentation South Korean Cigarette Market..;
South Korea - KT&G forms alliance with Imperial Tobacco Group..;
South Korea - more smokers in 2009 than in 2008..;
South Korea - remote island going smoke-free, car-free and night lights-free..;
South Korea - Stressed-out Koreans smoking more..;
South Korea - to ban smoking in public places from 2011..;
Korea - BAT - winning the hearts and minds of customers based on tactics tailored to local tastes..;
Korea - sets target to reduce smoking 10% in 5-years..;
Korea - stricter regulation of the tobacco industry coming..;
South Korea - tobacco imports surge 396-fold over 10-years..;
Korea - slight increase in men smoking.. ;
South Korea - anti-tobacco campaign - body painting..;
Korea - smoking ban just about everywhere by end of 2009..;
Tobacco marketing in South Korea has been deliberately aimed at girls and young women..;
Korea - smoking rates fall for men and women...