South Korea - BAT releases Dunhill Orient as a limited edition..

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December 3, 2010 - British American Tobacco (BAT) Korea released "Dunhill Orient" this week as a limited edition. Dunhill is BAT’s primary king-size brand in Asia’s fourth-largest economy.

Korea - BAT - winning the hearts and minds of customers based on tactics tailored to local tastes..

BAT Korea said Wednesday, December 1st that the new product will definitely gain popularity in the market thanks to its expert blending aimed at offering a distinct, subtle aroma featuring a rare oriental blend from the fine leaves grown in the mountainous regions of Greece.

"Dunhill Orient is expected to provide Korean adult smokers with the finest quality tobacco full of an aromatic taste," BAT Korea Marketing Executive Director Guy Meldrum said in a statement. "We hope consumers can truly taste and feel the smooth yet rich flavor while enjoying a moment of indulgence with Dunhill Orient." Dunhill Orient is available in three tar amounts of 6 milligrams, 3 milligrams and 1 milligram at the price of 2,500 won a pack.

British American Tobacco (BAT) Korea released a limited edition menthol product called Dunhill Freeze in July 2009. BAT Korea Managing Director Guy Meldrum said in a press release at that time, "This summer, Dunhill Freeze has been specially designed to offer our consumers a truly cooling experience. "It's a combination of high mentholation and Dunhill's distinctive rich flavor in this new icy pack emits the unique, intense chilling sensation." (BAT Korea Releases New Product, by Kim Tae-gyu Staff Reporter, Korea Times, 6/30/2009.

Reference: Dunhill Orient on sale, voc200@koreatimes.co.kr, Korea Times, 12/1/2010.

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