August 17, 2010 - Some smokers may have grown tired of lighting 20 cigarettes with the same taste from a pack. For such consumers, KT&G has come up with a product that includes two groups of cigarettes with different flavors.
KT&G (formerly Korea Tobacco and Ginseng Corporation), the country’s largest tobacco manufacturer, said Monday, August 16th that the company will release the unique item, dubbed the Raison Pop 17+3, starting this Wednesday, August 18th across the country at the price of 2,500 won (2.12 USD) a pack.
The product will include a total of 17 ordinary cigarettes and three convertible ones equipped with versatile filters, which offer multiple flavors. When people click the filters of the three cigarettes, which have green filters, they will convert into menthol-flavored ones. If customers do not like the menthol flavor, they can smoke the three just like a regular cigarette.
KT&G expects that the branded packs will further boost the popularity of the Raison brand. Raison, which debuted in 2002, is one of the top brands of KT&G. In particular, young smokers loved the brand, which was chosen as the top pick among university students three straight years through 2009. The two-in-one cigarettes contain 6 milligrams of tar. (South Korea - a look at KT&G Corporation with 63% of the market..)
British American Tobacco (BAT), a competitor of KT&G, launched a cigarette similar to 3-cigarettes with the special filter in July 2010. (South Korea - BAT launches new cigarette seems similar to Camel Crush..)
Reference: KT&G debuts unique product, The Korea Times, 8/16/2010.
South Korea - some related news briefs:
South Korea - next month enforcement of ban on smoking by taxi drivers..;
South Korea - fines collected for dumping cigarette butts are down.. ;
South Korea - BAT launches new cigarette seems similar to Camel Crush..;
South Korea - rate of male smokers probably higher than any other OECD country..;
South Korea - BAT to further invest in Sacheon factory..;
South Korea - a look at KT&G Corporation with 63% of the market..;
South Korea - streets and parks of Seoul City could be designated as non-smoking areas..;
PMI - slide presentation South Korean Cigarette Market..;
South Korea - KT&G forms alliance with Imperial Tobacco Group..;
South Korea - more smokers in 2009 than in 2008..;
South Korea - remote island going smoke-free, car-free and night lights-free..;
South Korea - Stressed-out Koreans smoking more..;
South Korea - to ban smoking in public places from 2011..;
Korea - BAT - winning the hearts and minds of customers based on tactics tailored to local tastes..;
Korea - sets target to reduce smoking 10% in 5-years..;
Korea - stricter regulation of the tobacco industry coming..;
South Korea - tobacco imports surge 396-fold over 10-years..;
Korea - slight increase in men smoking.. ;
South Korea - anti-tobacco campaign - body painting..;
Korea - smoking ban just about everywhere by end of 2009..;
Tobacco marketing in South Korea has been deliberately aimed at girls and young women..;
Korea - smoking rates fall for men and women...