Philip Morris Philippines..

April 8, 2010 - By 1995, Philip Morris Philippines Inc (PMPH) was set up to provide marketing support to its brands and to start organizing leaf-buying activities for its operations in the region.

In 2003, Philip Morris Philippines Manufacturing Inc. (PMPMI) inaugurated its US$300 million manufacturing plant at the First Philippine Industrial Park in Batangas. President Arroyo lauded it as a proof of investor confidence on her administration.

In January 2010, PMPMI broke ground for its regional tobacco warehouse facility at the Subic Bay Techno Park in Central Luzon. The P1-billion facility, which will be built in phases, sits on a 50,000-sq-m parcel of land that PMPMI had leased from the Subic freeport zone authority for 50 years.

Philip Morris and its Philippine saga by Lala Rimando, Newsbreak, 2/25/2010.

Background: Philip Morris Philippines Manufacturing Inc. (PMPMI) is an affiliate of Philip Morris International (PMI), the most successful cigarette company in the world. In the Philippines, PMPMI manufactures and distributes the world’s number 1 cigarette brand Marlboro and Philip Morris Menthol cigarettes. It also has the world’s number two brand L&M as its mid-priced product. Completing its diversified portfolio, PMPMI has low-price brands Bowling Gold, Stork and Miller. Philip Morris’ products, particularly Marlboro has been in the Philippine market since 1955. Our products then were manufactured and sold under license with La Suerte Cigar and Cigarette Company. PMI is the most successful international cigarette company today with almost a quarter share of the entire adult cigarette market. Locally, PMPMI now enjoys a 31.3 percent share of market by the end of 2006.

On February 25, 2010, PM announced that Philip Morris Philippines Manufacturing Inc. (PMPMI), an affiliate of PMI, and Fortune Tobacco Corporation (FTC), have signed an agreement to unite their respective business activities by transferring selected assets and liabilities of PMPMI and FTC to a new company to be called PMFTC, with each party holding an equal economic interest. (Philippines - PMI - FTC merger may lead smokers continuing to smoke and lure children into a life of nicotine addiction..)

The Philippines is the 15th-largest cigarette market in the world, and the second-largest in Southeast Asia after Indonesia. According to Euromonitor International, retail sales of cigarettes in the Philippines in 2008 stood at 81.4 bn sticks, having grown by some 13% since 2003. ( Philip Morris International forms new company with 90% of Philippines cigarette market by Don Hedley, Euromonitor Global Market Research Blog, 2/25/2010)

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