The last time for Davidoff..
November 2, 2010 - One of world sport's last tobacco sponsorships is ending. The Davidoff Swiss Indoors Basel tennis championship coming up in November 2010 in Roger Federer's hometown Basel will be the last of a 17-year partnership with tobacco brand Davidoff. (Switzerland - Federer Basel tennis tournament will no longer have a tobacco sponsor..)
Swiss Indoors said in a statement that the ATP World Tour had told the tournament in June 2010 that the existing sponsorship could not be extended because of worldwide laws restricting tobacco advertising on television.
Reference: Davidoff Swiss Indoors Basel: Opening Day Roundup – Local Favourite Federer One Step Closer to Title, Posted By: Christopher Mayers, bettor.com, 11/1/2010.