March 29, 2011 Mar 29, 2011—Sales of KT&G’/esse-super_slim_cigarwettes.jpg super-slim cigarette, Esse, last year rose by 44.5 per cent to 42.2 billion, according to a story in The Korea Times.
Within this total, exports of Esse increased from 11.2 billion in 2009 to 20.8 billion last year. (South Korean tobacco company KT&G signs deal to sell cigarettes in the Middle East and Russia..
At home, Esse accounts for 85 per cent of super-slim cigarettes. According to Euromonitor International, in 2009, sales of Esse stood at 29.2 billion, compared with Virginia Slim’s 17 billion and Vogue’s 11 billion.
“Since its inception in 1996, we have nurtured Esse as a global brand,” said Huh Up, who is in charge of the company’s global businesses. “It is currently available in around 40 states and regions including Russia and the Middle East.”
“In particular, Esse is presently the top-selling super-slim cigarette in Iran, Uzbekistan and Indonesia. In Russia it accounts for more than 10 per cent in the segment.”
Huh said that as well as exporting Esse, KT&G had established factories abroad to “generate products with local relevance”.
The company was determined to foster a “host of globally famous brands” and become a genuine international player, he added.
In October last year, KT&G invested about $100 million setting up Esse production facilities about 150 km of south of Moscow. (Russia - KT&G Corp. completes construction of plant..)
And it has cigarette factories in Turkey and Iran, both of which opened in early 2008.
Reference: KT&G rules slim cigarette market with best-selling 'Esse' by Kim Tae-gyu, Korea Times, 3/28/201.
South Korea - some related news briefs:
South Korea - lung cancer patients taken tobacco suit to the Supreme Court..;
South Korea - One out of every 10 female high-school students smoke cigarettes habitually..;
South Korea - appellate court upholds lower court ruling rejecting claims of compensation for smoking lung cancer patients..;
South Korea - more tobacco control measures to be implemented - wants positive results by 2014..;
South Korea - govt serious about getting smokers to quit..;
South Korea - charge enough for cigarettes smokers will quit..;
South Korea - BAT Korea launching Dunhill Nanocut 1 mg, next week..;
South Korean tobacco company KT&G signs deal to sell cigarettes in the Middle East and Russia..;
South Korea - BAT releases Dunhill Orient as a limited edition..;
South Korea - stop people from smoking go ahead and triple the price of cigarettes..;
South Korea - Smoking Manner Campaign - promoting cigarette butt-free streets..;
South Korea - in 2007, world's 12th largest cigarette exporter..;
South Korea - study finds higher prices most effective method to discourage smoking..;
South Korea - a new Raison line extension..;
next month enforcement of ban on smoking by taxi drivers..;
South Korea - fines collected for dumping cigarette butts are down.. ;
South Korea - BAT launches new cigarette seems similar to Camel Crush..;
South Korea - rate of male smokers probably higher than any other OECD country..;
South Korea - BAT to further invest in Sacheon factory..;
South Korea - a look at KT&G Corporation with 63% of the market..;
South Korea - streets and parks of Seoul City could be designated as non-smoking areas..;
PMI - slide presentation South Korean Cigarette Market..;
South Korea - KT&G forms alliance with Imperial Tobacco Group..;
South Korea - more smokers in 2009 than in 2008..;
South Korea - remote island going smoke-free, car-free and night lights-free..;
South Korea - Stressed-out Koreans smoking more..;
South Korea - to ban smoking in public places from 2011..;
Korea - BAT - winning the hearts and minds of customers based on tactics tailored to local tastes..;
Korea - sets target to reduce smoking 10% in 5-years..;
Korea - stricter regulation of the tobacco industry coming..;
South Korea - tobacco imports surge 396-fold over 10-years..;
Korea - slight increase in men smoking.. ;
South Korea - anti-tobacco campaign - body painting..;
Korea - smoking ban just about everywhere by end of 2009..;
Tobacco marketing in South Korea has been deliberately aimed at girls and young women..;
Korea - smoking rates fall for men and women...
(passive smoking, environmental tobacco smoke, ets, involuntary smoking, sidestream smoking)